Rafael Dos Santos is the CEO of the High Profile Club. He is passionate about helping people grow their brand and achieve success and has been named one of the Sunday Times 100 most Inspiring Entrepreneurs.
He migrated to the UK from Brazil and launched his first business when he realised he couldn't get a good job. He has hustled his way from success to success since then. He has written his own book about succeeding as a migrant entrepreneur and travelled the world Public speaking.
On the podcast we discuss:
- How to deal with language issues in a new country
- How to start a business when you don’t know anyone
- How to write a book
- The top things you need to do to get PR and the big mistakes people make
- Rafael's vision for the future
ABOUT THE HOST
My name is Sam Harris. I am a British entrepreneur, investor and explorer. From hitchhiking across Kazakstan to programming AI doctors I am always pushing myself in the spirit of curiosity and Growth. My background is in Biology and Psychology with a passion for improving the world and human behaviour. I have built and sold companies from an early age and love coming up with unique ways to make life more enjoyable and meaningful.
Everyone is PRable. But you need to do it right:
Have a tangible story - you need to have a cool story that ideally has some concrete metrics behind it that can people can understand and this will help a journalist tell a story
Choose your one thing - To get press journalists want to have a succint 50 word summary. make it easy for them and focus on one thing that you are an expert at that you want to be known for. If you try and do multiple things at once you just end up in a mess that doesn’t go anywhere. This is a wider lesson for life as well as your PR
Everything gets easier
A number of times Rafael was challenged but he embraced the difficulties and fears and they all become much easier over time. He was challenged starting his first business, and every business after that. He was challenged by writing a book. He was challenged by living in the UK. The pain goes and it’s important to remember that and not let our fears and difficulties overcome us.
It is a part manual and a part biography of his crazy life and how anyone of reasonable intelligence can get rich.
Does what it says on the title. teaches you to overcome fears and become a boss at life
Shows you how to make the most of the world around you and tools available to become known for your thing and get to the top of any industry.
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