59. The World of Martech - Scott Brinker: VP - Hubspot | CoFounder - Ion Interactive | Owner ChiefMartec.com

Scott is a computer programmer and entrepreneur who has a wealth of experience in tech and marketing and is one of the most prominent figures in the world of 'Martech' which he has been at the forefront of since it started.

Topics

  • On the show we discuss:

  • The future of marketing

  • Founding and scaling Ion Interactive

  • Selling a business

  • Hubspot's mission

  • Writing

  • How to start a conference

  • Agile Marketing

  • The biggest mistakes people make in marketing

Scott's Background

He has an eclectic mix of achievements on his CV and there is not nearly enough room to mention everything. Some of the big things you might know him for:

I can highly recommend Scott's blog Chief Marketing Technologist if you're ever looking for Martec advice and ideas. Also Hubspot is pretty great if you don't have a CRM and their entry level free version is good enough to get you going.

Note - This show is a repeat of an episode aired on 'Marketing Mindset'