Tom Stancliffe is the co-founder of Tribe, the products and events company with fellow multi-marathon runners Rob Martineau and Guy Hacking.
The concept of Tribe grew out of the trio’s frustration of being extreme distance athletes unable to find natural food on-the-go that did not contain refined sugars and chemicals.
The trio ran the Marathon de Sables – seven marathons in seven days through the Sahara Desert – in 2013. As they needed to carry their own food, it made them really examine sports nutrition. They discovered fruit, nuts and seeds to be by far the best nutrition, but they couldn’t find products that weren’t full of added sugars, preservatives and stabilisers. So they started making our own.
March 16th, 2020 | Season 6 | 37 mins 18 secs
entrepreneurs, natural performance nutrition, run for love, vegan supplement
From organizing a running event to creating a vegan performance nutrition company called Tribe, Tom Stancliffe shares how creating an ethical product to support a greener environment with his buddies helped in inspiring people to reach their infinite potential.