The author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Nir taught as a Lecturer in Marketing at the Stanford Graduate School of Business and Design School and has sold two technology companies since 2003.
For most of his career, Nir worked in the video gaming and advertising industries where he learned, applied (and at times rejected) the techniques used to motivate and manipulate users. He writes to help companies create behaviors that benefit their users while educating people on how to build healthful habits in their own lives.
As an active angel investor, Nir backs habit-forming products that he believe improve lives. Some of his past investments include Eventbrite (NYSE:EB), Kahoot! (KAHOOT-ME.OL), Anchor.fm (acquired by Spotify), Canva, Refresh.io (acquired by LinkedIn), Worklife (acquired by Cisco), Product Hunt (acquired by Angelist), Marco Polo, Presence Learning, 7 Cups, Pana, Byte Foods, Shadow, and FocusMate.
February 2nd, 2021 | Season 7 | 42 mins 17 secs
habits and attention, hooked, indistractible, social media
For those of us who feel hopelessly addicted to technology, this episode can offer some guidance on how to start breaking bad habits. Author and investor, Nir Eyal, shares the practical techniques to control your time and attention—helping you live the life you really want.
We dive deep into the steps we can take to take to regain control of our attention. We also discuss his four-step, research-backed model that will help you manage distractions and finally do what you say you will do.