April 13, 2021
166: Applying Growth Mindset to business, startups and life - Matt Lerner, Founder Startup Core Strengths
London-based growth marketer, strategist and VC, Matt Lerner, joins the podcast, as we dive into a mindset of a CEO and what it takes to build your startup and developing your team from the ground up. We also get to talk about things around growth mindset and recommended books to improve one's mindset.
Matt Lerner
Before becoming a VC, Matt has spent 15 years as a “growth marketer” in Silicon Valley, including 10 years at PayPal. As a Partner at 500 Startups, Matt led 35 early-stage investments, and he developed and led the “Distro Dojo” growth program, where he helped startups achieve average growth of 250% in 12 months.
Matt also help founders skip expensive mistakes, focus on the impactful work, and build high-growth startups. After watching hundreds of startups waste investors’ money on bad marketing hires and expensive non-scalable tactics, Matt founded Startup Core Strengths to help startups learn the foundational mindset and habits to drive sustainable growth.
Matt's mission is to enable every startup in Europe to get much better at customer acquisition. When not hacking growth, Matt occasionally lectures on Startup Marketing at Imperial College and Stanford Business School. Also, he is obsessed with optimizing his own health, “biohacking,” fasting and measuring anything that isn’t nailed down.
Books
Try a free Audible trial of any book here (https://www.amazon.co.uk/Audible-Free-Trial-Digital-Membership/dp/B00OPA2XFG?tag=samharris48%E2%80%9321)
The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You (https://www.amazon.co.uk/Mom-Test-Customers-Business-Everyone/dp/B07RL4DRNQ/ref=sr_1_1?dchild=1&keywords=the+mom+test&qid=1618285278&s=audible&sr=1-1)
The One Thing You Need To Know...About Great Managing, Great Leading, and Sustained Individual Success (https://www.amazon.co.uk/Know-About-Managing-Leading-Sustained-Individual/dp/B002SQ69PO/ref=sr_1_1?dchild=1&keywords=the+one+thing+you+need+to+know&qid=1618285332&s=audible&sr=1-1)
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