Owning your story

We tell ourselves stories every day about ourselves, who we are, how we react to things, and why we're great. It's important to read through the BS whilst at the same time positively motivating ourselves to do our best. It's not easy but it is important.

We have Mike Follet on the show who runs a human behavior tracking company Lumen Research to talk about his insights into the stories we tell ourselves in business and in life.

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Connect with Mike:

• Mike Follet - LinkedIn
• Mike's writing - The Media Leader
• Lumen's Twitter - @LumenResearch
• Lumen Research - Website

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Connect with Sam:

• Sam's newsletter on creativity - Explosive Thinking 
• Watch the pod - YouTube - Growth Mindset
• Twitter - @samjamharris
• Instagram - @SamJam.zen

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Chapters

• 00:00 Introduction
• 01:36 Opimising attenion
• 02:44 Importance of context, creative and targeting
• 04:16 Why is advertising interesting
• 09:50 Mike's biggest failure
• 14:17 ADVERT - NordLocker
• 15:46 Fixing their own problems
• 18:52 Advice 5 years ago
• 21:26 Kindest thing - honesty
• 23:04 Conclusion

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