The Psychology of Black Friday - Social Contagions, Deal FOMO & Retail Rage
What's the secret drivers behind the biggest shopping day of the year, and why so much fighting?
What are the secret drivers behind the year's biggest shopping day, and why is there so much fighting?
Black Friday has become an inescapable part of life, with a deal notification even popping up as a type this... (thanks Grammarly I don't need 50% off)
But it wasn't always this way.
In the early 1950's Philadelphia after Thanksgiving, a flood of traffic would swell for the local football game and downtown shopping. Cops called the gridlock "Black Friday" as a derogatory term. It was slowly adopted by shops and morphed into the retail phenomenon we know today.
We pull the curtains back on this crazy day:
- Psychological levers that get us to spend
- Case studies of different fights and drama
- How shopping impacts our emotions
- What are we really seeking from a deal
Learn about why our rational thinking gets turned off as shops manipulate our minds to get us into a buying frenzy and how it can turn violent. And whose fault is it?
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Growth Mindset Psychology:
Sam Webster explores the psychology of happiness, satisfaction, purpose, and growth through the lens of self-improvement.
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Chapters:
00:00 The Contradiction of Black Friday
02:20 A Brief History of Black Friday
05:01 The Perfect Storm of Psychological Triggers
07:12 Case Studies of Black Friday Madness
09:29 Deindividuation, Competition, Social Contagion and Polyvagal Theory
11:34 Cyber Monday and Online Shopping
15:41 The Financial Costs of Black Friday
17:45 Global Perspectives on Black Friday
19:31 Human Nature Revealed by Black Friday
20:49 Social Dynamics & the Irrationality of Value
21:32 Final Thoughts on Black Friday
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