What is Actually Important? How to stop reacting to news and non-events
Have you ever wondered how important something really is, yet lacked a reference point to put it into context?
These days news, apps, jobs or neighbours comments all seem to be infinitely important and it's somewhat distracting. If you want to actually do stuff you need to know what is important and screen out the rest.
Sam shares a framework for working out the impact of any idea or event that adds context to anything around you. From an idea in the shower to nuclear weapons everything has it's place
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Chapters
00:00 Why is everything important???
01:53 Innovation Richter Scale
03:40 Why create a Scale?
05:59 Earthquake Metaphor
08:22 Invention, Innovation, Technology
08:22 Ranking Magnitude not Morality
09:29 The innovation richter Scale - Level 1 - 10
09:31 Level 1 - Shower thoughts
09:50 Level 2 - Actioned Idea (In private)
10:09 Level 3 - Public ideas (Not popular)
11:38 Level 4 - Popular and commercial ideas
12:29 Level 5 - Defining Brand
13:59 Level 6 - Innovation of the year
17:20 Level 7 - Innovation of the Decade
19:40 Level 8 - Innovation of the Century
22:55 Level 9 - Innovation of the Era
25:20 Level 10 - Species Epoch
29:57 Outro - Using the scale
32:00 What is really important?
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